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  PR-11/14 Golden Sella Rice

  PR-11/14 Golden Sella Rice

  The Commercial Kitchen Essential: PR-11/14 Golden Sella Rice

  When consistency and volume matter, our PR-11/14 Golden Sella Rice delivers unmatched results. Recognized globally as a premium long-grain non-basmati variety, PR-11/14 is the backbone of commercial kitchens and export markets.

  Why It Is the Top Choice for Catering:

  • Unbreakable Texture: Unlike delicate raw rice, this Golden Sella variety is parboiled in the husk. This toughens the grain, allowing it to withstand high-heat cooking, vigorous stirring, and long periods in buffet warmers without losing its texture.
  • Visual Appeal: It cooks to a beautiful, separate, and long grain that mimics the appearance of Basmati, offering a premium look at a highly competitive price point.
  • Flavor Absorption: Its firm structure and balanced aroma make it an excellent carrier for rich gravies, heavy curries, and spiced rice dishes like Lemon Rice or Tawa Pulao.

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  Sugandha White Sella

  Sugandha White Sella

  Our Sugandha White Sella Rice offers the perfect balance between the resilience of parboiled rice and the visual elegance of white rice. Sourced from high-quality Sugandha paddy, this variety is prized for its long, slender grains and delicate natural aroma.

  Why It Is the Smart Choice for Restaurants & Hotels:

  • Visual Appeal: unlike Golden Sella, which cooks to a yellowish hue, White Sella maintains a bright, creamy white appearance, making it visually comparable to raw rice but with added strength.
  • Culinary Performance: The “Sella” process gelatinizes the starch within the grain, ensuring that the rice cooks up fluffy, separate, and firm. It is highly resistant to overcooking, which is essential for buffet setups and large-scale food service.
  • Cost-Effective Premium Quality: It delivers the aromatic experience and grain length expected of premium rice varieties, making it an excellent value proposition for export markets and commercial kitchens.

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  1121 White Sella Basmati Rice

  1121 White Sella Basmati Rice

  Discover the culinary excellence of our Premium 1121 White Sella Basmati Rice. Sourced from the fertile fields of India, this parboiled long-grain rice is celebrated worldwide for its exceptional length and superior cooking qualities. The unique “Sella” parboiling process locks in nutrients and ensures that every grain remains distinct, non-sticky, and fluffy after cooking.

  With its delicate aroma, soft texture, and ability to elongate significantly upon cooking, our White Sella Basmati is the preferred choice for chefs and households alike. It is the perfect canvas for rich gravies, aromatic Biryanis, and wholesome Pulaos.

  Key Features:

  • Extra Long Grain: Features the signature 1121 average grain length that elongates up to twice its size when cooked.
  • Non-Sticky Texture: The parboiling process ensures grains remain separate and fluffy, never clumping.
  • Golden Standard: 100% Sortex cleaned and free from impurities.
  • Nutrient Rich: Parboiling retains more vitamins and minerals compared to raw rice.
  • Versatile: Ideal for high-volume catering, restaurants, and daily home use.

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  Sharbati White Sella

  Sharbati White Sella

  Efficiency Meets Elegance: Sharbati White Sella Rice

  Sharbati White Sella Basmati Rice is the ultimate solution for households and kitchens looking for the durability of parboiled rice without the golden color. Sourced from the productive Sharbati paddy fields, this variety is processed to deliver a bright white cooked grain that looks premium but costs significantly less than traditional Basmati.

  Why It Is a Staple in Smart Kitchens:

  • The Look of White, The Strength of Sella: Many prefer the look of pure white rice but hate when it gets mushy. Sharbati White Sella solves this by being parboiled (hardened) but kept white. It stays firm, separate, and beautiful on the plate.
  • Ideal for Bulk Cooking: Whether you are running a canteen, a restaurant, or cooking for a large family, this rice tolerates heat well and increases in volume, providing excellent yield.
  • Nutritionally Superior: Because it is parboiled, it retains more essential nutrients from the husk, offering a healthy balance of taste and wellness for everyday consumption.

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