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  PR-11/14 Golden Sella Rice

  PR-11/14 Golden Sella Rice

  The Commercial Kitchen Essential: PR-11/14 Golden Sella Rice

  When consistency and volume matter, our PR-11/14 Golden Sella Rice delivers unmatched results. Recognized globally as a premium long-grain non-basmati variety, PR-11/14 is the backbone of commercial kitchens and export markets.

  Why It Is the Top Choice for Catering:

  • Unbreakable Texture: Unlike delicate raw rice, this Golden Sella variety is parboiled in the husk. This toughens the grain, allowing it to withstand high-heat cooking, vigorous stirring, and long periods in buffet warmers without losing its texture.
  • Visual Appeal: It cooks to a beautiful, separate, and long grain that mimics the appearance of Basmati, offering a premium look at a highly competitive price point.
  • Flavor Absorption: Its firm structure and balanced aroma make it an excellent carrier for rich gravies, heavy curries, and spiced rice dishes like Lemon Rice or Tawa Pulao.

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  PR-11/14 Raw Rice

  PR-11/14 Raw Rice

  The Taste of Home: PR-11/14 Raw Rice

  Rediscover the comfort of traditional home-cooked meals with our PR-11/14 Raw Rice. While Sella varieties are known for their strength, Raw Rice is prized for its taste and texture. This premium non-basmati long-grain variety is polished to a pearly white finish, offering a visual appeal that rivals expensive Basmati.

  Why It Is a Household Staple:

  • Superior Flavor Absorption: The raw grain structure allows it to bind beautifully with sauces. Whether it’s a simple Dal-Chawal or a rich Rajma, every bite is flavorful.
  • Soft, Melt-in-Mouth Texture: It cooks up distinctively soft, making it easy to digest and perfect for children and the elderly.
  • Ideal for Traditional Dishes: It is excellent for making sweet rice (Zarda), Kheer, or simply as plain steamed rice where a softer consistency is desired over the “stiff” texture of parboiled rice.

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  IR 64 Parboiled

  IR 64 Parboiled

  The World’s Favorite Staple: IR 64 Parboiled Rice

  IR 64 Parboiled Rice is the backbone of global rice consumption. Recognized as the gold standard for long-grain non-basmati rice, it is the preferred choice for millions of households, international aid programs, and value-focused markets.

  Why It Is the Smart Choice:

  • Unbeatable Economy: IR 64 offers the perfect balance of quality and cost. It provides a long, clean grain structure at a fraction of the price of premium varieties, making it accessible to everyone.
  • Foolproof Cooking: Thanks to the parboiling process, this rice is incredibly forgiving. It resists overcooking and remains firm and fluffy, which is essential for street food vendors and large-scale canteens.
  • Satisfaction Guaranteed: It is a “heavy” rice that digests slowly, providing lasting energy and satiety, which is why it is a staple in many cultures for the main meal of the day.

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  Sharbati Steam

  Sharbati Steam

  Upgrade your daily meals without breaking the bank with our Sharbati Steam Rice. Positioned as a smart alternative to expensive Basmati varieties, Sharbati Steam offers a clean, white appearance and a delightful texture that families love.

  Why It Is the Smart Daily Choice:

  • Processing Perfection: Unlike raw rice, our Sharbati is steam-processed. This not only improves the grain’s strength—reducing breakage during washing and cooking—but also ensures a brighter, cleaner white finish.
  • Great Taste, Low Cost: It absorbs flavors beautifully, making it perfect for Dal-Chawal, Khichdi, and Jeera Rice. You get the satisfaction of aromatic-style rice at a fraction of the cost.
  • Catering Friendly: Because it stays fluffy and doesn’t turn mushy easily, it is widely used in large-scale catering where both quantity and quality presentation matter.

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