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PR-11/14 Raw Rice
PR-11/14 Raw Rice
The Taste of Home: PR-11/14 Raw Rice
Rediscover the comfort of traditional home-cooked meals with our PR-11/14 Raw Rice. While Sella varieties are known for their strength, Raw Rice is prized for its taste and texture. This premium non-basmati long-grain variety is polished to a pearly white finish, offering a visual appeal that rivals expensive Basmati.
Why It Is a Household Staple:
- Superior Flavor Absorption: The raw grain structure allows it to bind beautifully with sauces. Whether it’s a simple Dal-Chawal or a rich Rajma, every bite is flavorful.
- Soft, Melt-in-Mouth Texture: It cooks up distinctively soft, making it easy to digest and perfect for children and the elderly.
- Ideal for Traditional Dishes: It is excellent for making sweet rice (Zarda), Kheer, or simply as plain steamed rice where a softer consistency is desired over the “stiff” texture of parboiled rice.
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PR-11/14 Steam Rice
PR-11/14 Steam Rice
The Reliable Daily Classic: PR-11/14 Steam Rice
Elevate your everyday dining with PR-11/14 Steam Rice, a premium long-grain non-basmati variety that defines quality and consistency. While it is technically a non-basmati rice, its long, slender grain and clean finish make it a top contender against pricier varieties for daily consumption.
Why It Is the Smart Choice:
- Processing Excellence: The “Steam” process involves steaming the paddy before milling. This hardens the grain just enough to prevent mushiness while preserving a pristine creamy-white color.
- The “Plain Rice” Expert: In hotels and restaurants, when you order “Plain Rice” or “Jeera Rice,” this is often the preferred variety. It stays separate, looks elegant, and absorbs the flavors of gravies perfectly.
- Budget-Friendly Quality: It offers the satisfaction of long-grain rice without the premium price tag of 1121 Basmati, making it ideal for budget-conscious families and large-scale catering.
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PR-11/14 White Sella Rice
PR-11/14 White Sella Rice
Strength Meets Elegance: PR-11/14 White Sella Rice
PR-11/14 White Sella Rice bridges the gap between the durability of parboiled rice and the visual appeal of white rice. Sourced from high-quality non-basmati long-grain paddy, this variety is the secret weapon for commercial kitchens and smart households.
Why It Is a Market Favorite:
- The “White” Sella Advantage: While Golden Sella is famous for strength, some customers prefer the look of white rice. White Sella offers the best of both: the toughness to resist overcooking and the bright white appearance customers love.
- Superior Yield: It absorbs water efficiently and elongates well, providing excellent volume. This makes it a cost-effective choice for serving large groups.
- Versatile Culinary Use: Its firm texture is ideal for mixed rice dishes like Lemon Rice, Tomato Rice, and Fried Rice, where you need grains that won’t break or clump while stirring.
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Pusa Golden Sella
Pusa Golden Sella
Tradition Meets Durability: Pusa Golden Sella Basmati Rice
Elevate your culinary creations with our Pusa Golden Sella Basmati Rice, a variety celebrated for bridging the gap between traditional aromatic Basmati and modern cooking durability. Sourced from the finest Pusa paddy, this rice undergoes a parboiling process that locks in nutrients and transforms the grain into a firm, golden jewel.
Why It Stands Out:
- The “Sella” Advantage: The parboiling process gelatinizes the starch, ensuring that every grain remains separate and non-sticky, even after hours of cooking or keeping warm in buffet chafers.
- Aromatic Profile: Pusa is legendary for its aroma. Unlike some hybrid varieties that sacrifice scent for length, Pusa Golden Sella retains that classic, earthy Basmati smell that food lovers crave.
- Global Favorite: Trusted by chefs worldwide, it is the backbone of delicious Pulaos and Biryanis where the rice needs to absorb heavy spices without breaking.
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Pusa Steam
Pusa Steam
The Fragrant Classic: Pusa Steam Basmati Rice
Rediscover the traditional taste of Basmati with our Pusa Steam Basmati Rice. While 1121 is known for length, Pusa is renowned for its superior bouquet of fragrance. Processed using advanced steaming technology, this rice offers the best of both worlds: the intense aroma of raw Basmati and the clean, sorted finish of processed rice.
Why It’s a Household Favorite:
- Unmatched Fragrance: The hallmark of the Pusa variety is its potent, appetizing scent that instantly signals a premium meal.
- Perfect Texture: The steam process hardens the grain slightly to prevent breakage, yet it retains a soft, melt-in-the-mouth texture once cooked.
- Visual Appeal: It cooks to a bright, clean white color with long, slender grains that look elegant on any dinner table.
Ideal for those who prioritize flavor and aroma above all else, Pusa Steam is excellent for Pulao, Ghee Rice, and everyday premium dining.
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Pusa White Sella
Pusa White Sella
Elegant Strength: Pusa White Sella Basmati Rice
Our Pusa White Sella Basmati Rice is the ideal solution for chefs and home cooks who desire the visual appeal of white rice with the foolproof cooking properties of parboiled rice. Derived from the aromatic Pusa variety, this rice is parboiled (sella) to toughen the grain, ensuring it withstands rigorous cooking methods while maintaining a bright, appetizing white color.
Why It Is a Global Favorite:
- Visual Presentation: Unlike Golden Sella, which has a yellow tint, Pusa White Sella cooks to a brilliant white, providing a sophisticated backdrop for colorful curries and stews.
- Texture & Taste: It offers a firm yet soft texture that remains fluffy and separate. The grains elongate well and carry the subtle, signature scent of Pusa Basmati.
- Nutritional Edge: The parboiling process drives vitamins from the husk into the grain, making it a healthier option compared to standard white rice.
Whether you are preparing a delicate Pulao or a robust side dish, Pusa White Sella delivers consistency, taste, and elegance in every spoonful.
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Red Lentils
Red Lentils
Appearance :
Masoor Dal consists of small, lens shaped lentils that range in color from orange to reddish-brown. When split and polished, they appear bright orange and turn golden when cooked. They are one of the quickest-cooking lentils and are widely used across Indian households.
Flavour & Texture :
Masoor Dal has a mild, earthy, and slightly sweet flavor. When cooked, it becomes soft and creamy, making it ideal for smooth textured dishes. Its delicate taste allows it to easily absorb spices
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Sharbati Golden Sella
Sharbati Golden Sella
The Smart Choice for Value & Quality: Sharbati Golden Sella
Experience the perfect balance of quality and affordability with our Sharbati Golden Sella Rice. Often referred to as the “economical alternative to Basmati,” Sharbati is a long-grain variety that delivers excellent satisfaction for budget-conscious consumers and commercial kitchens.
Why It Is a Market Leader:
- Unbeatable Value: It provides the elongation and non-sticky texture expected of premium rice but at a much more accessible price point.
- Catering Ready: Thanks to the Golden Sella parboiling process, the grains are toughened and do not turn mushy. This makes it the go-to choice for street food vendors, restaurants, and large-scale catering events.
- Versatile Cooking: Whether you are making a quick fried rice, a simple side dish for curry, or a bulk Biryani, Sharbati Golden Sella absorbs flavors well and holds its shape perfectly.
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Sharbati Steam
Sharbati Steam
Upgrade your daily meals without breaking the bank with our Sharbati Steam Rice. Positioned as a smart alternative to expensive Basmati varieties, Sharbati Steam offers a clean, white appearance and a delightful texture that families love.
Why It Is the Smart Daily Choice:
- Processing Perfection: Unlike raw rice, our Sharbati is steam-processed. This not only improves the grain’s strength—reducing breakage during washing and cooking—but also ensures a brighter, cleaner white finish.
- Great Taste, Low Cost: It absorbs flavors beautifully, making it perfect for Dal-Chawal, Khichdi, and Jeera Rice. You get the satisfaction of aromatic-style rice at a fraction of the cost.
- Catering Friendly: Because it stays fluffy and doesn’t turn mushy easily, it is widely used in large-scale catering where both quantity and quality presentation matter.
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Sharbati White Sella
Sharbati White Sella
Efficiency Meets Elegance: Sharbati White Sella Rice
Sharbati White Sella Basmati Rice is the ultimate solution for households and kitchens looking for the durability of parboiled rice without the golden color. Sourced from the productive Sharbati paddy fields, this variety is processed to deliver a bright white cooked grain that looks premium but costs significantly less than traditional Basmati.
Why It Is a Staple in Smart Kitchens:
- The Look of White, The Strength of Sella: Many prefer the look of pure white rice but hate when it gets mushy. Sharbati White Sella solves this by being parboiled (hardened) but kept white. It stays firm, separate, and beautiful on the plate.
- Ideal for Bulk Cooking: Whether you are running a canteen, a restaurant, or cooking for a large family, this rice tolerates heat well and increases in volume, providing excellent yield.
- Nutritionally Superior: Because it is parboiled, it retains more essential nutrients from the husk, offering a healthy balance of taste and wellness for everyday consumption.
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Sona Masoori Raw
Sona Masoori Raw
The Healthy Everyday Luxury: Sona Masoori Raw Rice
Discover the lightweight elegance of Sona Masoori Raw Rice, often celebrated as the “Pearls of South India.” Grown in the rich river basins of Andhra Pradesh and Karnataka, this premium medium-grain rice is a staple in healthy kitchens worldwide.
Why It Is a Health Conscious Choice:
- Diet-Friendly: Unlike heavy long-grain rice, Sona Masoori contains less starch and fewer calories. It is cherished by fitness enthusiasts and those managing their weight because it leaves you feeling full but not heavy.
- Superior Taste: Being a raw variety, it maintains its natural sweetness and delicate aroma. It doesn’t have the “processed” smell of parboiled rice, offering a clean, fresh taste in every bite.
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Sona Masoori Steam
Sona Masoori Steam
The Perfect Balance: Sona Masoori Steam Rice
Experience the best of both worlds with our Sona Masoori Steam Rice. While raw Sona Masoori is prized for its softness, our Steam variety offers enhanced grain strength and a non-sticky texture, making it the versatile champion of the kitchen.
Why It Is the Preferred Choice:
- No More Clumps: The specialized steaming technique ensures that every grain stays separate after cooking. If you struggle with rice becoming “mushy” or sticky, this is the solution.
- Versatility in Cooking: It is robust enough to be stirred into “Variety Rice” dishes like Curd Rice, Lemon Rice, or Fried Rice without breaking, yet soft enough to enjoy with a simple Sambar or Dal.
- Visual Appeal: It cooks to a bright, creamy white color, looking fresh and appetizing on the dinner table.
